Importance of Well Designed Graphic to Business

The rendition of a graphic for a business is a convergence of ideas and the ethos of the organization. It is quite unlike a creative expression of an artist. It is a lot different, involving a deeper understanding of the business, its ideals, the product or the service and the clientele it wishes to connect with. A well-designed graphic is multi-dimensional - it attracts, it informs, it connects and it reminds. Businesses that plan to grow and expand can never do without an identity and graphics help to establish that identity. Take a look at the need for properly crafted designs in business.

Moving from nondescript to the limelight

Businesses, without exception need to stand tall among competition. A nondescript identity cannot expect to survive in a competitive world. Businesses need to reach out to clientele. And the best way to do so, is to get into their minds and establish brand recall or identity. This is the limelight that every business house intends to step into. A well-designed graphic will help businesses to be identified easily and linked to the products or service.

Snazzy designs to draw attention and spike interest

In a sea of products and services, it is important to be noticed and not just be a part of the statistics. A beautifully designed and rendered graphic will spike interest in the product or service your business offers. Many organizations are remembered easily by their logos and distinct graphic themes, more than their proper names. Such organizations will definitely have an edge over the competition because of the connect established in the subconscious minds of prospective clients.

Uniformity across designs 

Designs need to be uniform across various medium. For instance, the digital version of your brochure should not sport a design that is different from the traditional brochure. A professionally designed graphic will be uniform in nature across all formats and channels, which will help to avoid confusion in the minds of prospects. Ambiguity among clients can ruin the chances of a sale, and it is important that the client understands that he or she is looking at the same product or service which was seen in a flyer or a graphic elsewhere.

Source URL : http://www.pixelodesign.com.au/importance-of-well-designed-graphic-to-business/

How A Properly Designed Brochure Can Benefit Your Business

Despite the popularity of websites and other high-end media, traditional promotional mediums like brochures are still being used by the most successful companies in the world. After all, not all consumers are glued to their smartphones and computers at all times. It’s always good to have a brochure that looks great and has good content. With a properly designed brochure, small businesses can have a cost-effective promotional material that spreads word about their product or business. Brochures will let you deliver a subtle message to your target audience in a reliable and professional way. Here are the benefits of having a high-quality brochure for your business:

• It draws in the right crowd to your products and services – Brochure design can dramatically boost your marketing strategy. A brochure itself is an item that can be held, and this tangibility can make your business more believable and credible. A professional looking brochure can help convince customers to follow through and check out your business.

• All the important points about your business in one place – A properly designed brochure can convey everything you want to promote about your product, service, or business in an efficient manner. Attractive graphics and short, informative text can work together to convince your reader to learn more about what you have to offer.

• Brochures are versatile – Unlike other print materials, brochures are more versatile in a sense that they can be handed out during events, mailed, or included in packages. You don’t have to spend a lot of money (or any money at all) to distribute them.

• They are cheaper than TV adverts – As long as you work with the right brochure design company, you can save money on production costs and have a reliable promotional medium that can go a long way in your marketing efforts. You can print as much as you need and you do not have to pay for ad space when handing them out to people.

Source URL- http://www.pixelodesign.com.au/how-a-properly-designed-brochure-can-benefit-your-business/

Why Brochure Design is Important for Your Business

Despite having been around for quite some time, the traditional brochures are still considered as one of the best methods of advertisement for a business. This is mainly because of the ability of the individual having the brochure to read it at will without the need for any separate device.  Brochures offer designers adequate space for creativity, permitting the dissemination of information in a stylish and appealing manner. Here are a few points that you need to know about the importance of brochure design for your business.

Flexibility of design

A brochure offers your business the flexibility of design. The design can match the colour combination of your business logo or theme. The style of the fonts can match the fonts used in displays in your business. The brochure itself can be in a shape that resembles some aspect of your business. This option is not available for digital marketing content.

Compact designs that contain great content

Brochure designs can be compact to hold information in pages beneath the catchy front page. This compact design permits the information to be displayed in the right length. Without having to edit out portions due to a shortage of space, the brochure designs can hold sufficient information and graphics to convey the message clearly. 

Easy to hand out during gatherings of targeted clientele

Brochures are easy to hand out during gatherings of targeted clientele. When individuals gather at a meet or an exhibition or summit that showcases business, the likelihood of serious prospects visiting stalls is the highest. Brochures are the best way to convert prospects into relations with appealing and convenient advertising material.

A good brochure design is of great importance to businesses. The design needs to reflect the business, the theme, the ethos and display uniformity with other visual aspects of the business. For instance, the name and style of the business, the fonts, the themes, and the colour combination used should ideally be uniform and reflect in the brochures.

Source URL : http://www.pixelodesign.com.au/why-brochure-design-is-important-for-your-business/

Features of Attractively Designed graphics for your company

Visuals are one of the most powerful mediums on earth. A graphic has the ability to convey in one single image, what a thousand words may struggle to convey. The right graphic design incorporated in organizations marketing tools can attract and retain clients better than a hard sell. Organizations that use graphics as a standard theme across all operations actually fare better, showcasing uniformity and better branding. It actually does not pay to confuse clients and customers with different themes and colour combinations.

Take your products to clients

Marketing needs to be subtle yet have an ‘in your eyes always’ effect. This is best achieved by taking services or products to clients or potential customers by exploiting every single opportunity to showcase products. Roadshows, events, exhibitions, conventions, the list is endless. Organizations have achieved success by painstakingly putting together campaigns to build brands. Brand building involves large visuals that connect the products to the organization. A poorly rendered graphic or visualization will leave an effect that is not just poor, but actually runs the risk of generating negative publicity.

Bring uniformity across visualizations yet showing range

Uniformity in design and theme is a very art. It needs to be addressed with great creativity and perspective. It should ideally not be similar to applying a format painter across different unique aspects of the business. The unique nature and essence of the product or service need to be highlighted while portraying it as part of the larger entity within a uniform design and graphic theme.  This is better achieved by professional graphic design specialists. Creativity in business is a different ballgame altogether. Unlike abstract art, where creativity is unleashed, graphic designing for business involves a deeper understanding of the domain and a proper rendition.

Smashing and stunning to stimulate and engage

Graphic designs need to engage audiences with an appeal that is stunning. Business graphics need to have the added dimension of appeal with the representation of organization behind the products or services. Choose an agency that will bring life to visuals and help audiences to connect easily. The need to look dapper during a business meeting needs to be accompanied by strong business graphics design across all aspects – stationery, marketing content, and packaging.

Source URL: http://www.pixelodesign.com.au/features-of-attractively-designed-graphics-for-your-company/

Custom Logo Design In Australia - Top 3 Advantages

Logos are powerful brand name recollection tools that establish an instant connect with clients.  Some of the oldest logos have remained unchanged, without any kind of diminishing popularity. This is a testament to the design success of the custom logo. A logo is a representation of the brand or service or product offered by the organisation. It reflects the very ethos of an organisation.  Here are the three distinct advantages that a custom logo will fetch an organisation.

Widens the horizon  

Regardless of the size of the business; a budding enterprise or a well-established business, a custom logo can widen the horizon and expose businesses to greener pastures.  A logo is the first signpost en-route to an introduction, and it had better be appealing and relevant to the business to create an impact.  A well designed and appropriate logo can impress clients to take a look at the business or service offered.  On the other hand, a company with a drab logo will get reduced number of new prospects, who will remain unimpressed by poor logos.

Portray quality and elegance

Brands need to elicit higher market expectations from clients.  The first look at the logo should ideally seal the deal and get the prospect closer to the business.  It is important that companies portray style in logos. Professional custom logo designers possess the creative talent to understand the ethos of the company and to transfer the same into a powerful visual representation.  It is important that logos do not appear to be inspired by other logos. This is the age of the internet and chances are very high for individuals to come across logos at some point of time. Rather than appearing like businesses who plagiarise or are inspired by the creation of other businesses, it is important to project a unique quality.

Hidden symbol within custom logos

Symbols hidden within logos are powerful expressions of individuality. Custom logos with hidden symbols are relatively tough to design, compared with regular custom logos. However, logos with hidden symbols will stand out in the sands of time and turn into icons. Logos incorporated with symbols spark off interest among clients. Not only does it pique the interest of the individual, it remains deeply entrenched in the mind of the individual and actually serves as a powerful top of mind brand recall tool.  

Source URL : http://www.pixelodesign.com.au/custom-logo-design-in-australia-top-3-advantages/

Role of Explainer Videos to Increasing Business Online in Sydney

Touted as the new disruptive techniques that have redefined websites, explainer videos offer greater conversion rates.  One of the reasons for the huge success of explainer videos is the visual cues that it offers the viewer. Individuals relate to graphic content easier and understand more details about a service or a product without the need for reading lengthy manuals. Online business in Sydney is no different from online business anywhere in the globe, therefore the benefits of explainer videos accrue to businesses in Sydney. Here is a quick look at the world of explainer videos.

Scripting success through live action videos

Live action explainer videos are used in websites that offer services or products that are of a tangible nature. These videos are created using humans in role play. People oriented services are best explained and understood when role play involves other people. It is easy to establish a connect for people with similar needs or in similar situations. For instance, a video for tourist lodgings can be best showcased with people in it role playing their stay, and enjoying the comfort.

Fire the imagination with animated explainer videos

Websites that offer services that are intangible in nature are best tackled through animated explainer videos. These videos are more of a drill down type showing greater detail of the workings of a particular service through animation. For instance, animated videos show users how certain applications work by running through the various features and the options presented by the app. Animated videos can, however, be used in most of the offerings where human element is lesser.

Educate through classroom type whiteboard explainers

Websites that desire to keep the videos simple and uncomplicated, through facts, figures and basic shapes choose these types of explainer videos. These videos involve the use of a whiteboard to write, draw and erase facts which are recorded. It helps to capture the undivided attention of the viewer.  These videos are ideally suited for shorter versions, because of lesser frills.  These explainer videos are, by far the most economical to make, and can be used with great effectiveness, depending on how the content is presented on the whiteboard.

Source URL : http://www.pixelodesign.com.au/role-of-explainer-videos-to-increasing-business-online-in-sydney/

HOW EXPLAINER VIDEOS IN SYDNEY ARE GAINING POPULARITY THESE DAYS?

The preferences of web users are changing. The factors on which Google’s search algorithm evaluates websites and ranks them is changing too. A major emerging consideration here is the amount of time visitors stay on your website and how well they are able to connect with your brand. While content is definitely important when it comes to conveying your message on the web, even more powerful means exist to tell your story in a more creative and engaging way. This medium lets your audience establish an instant connection with your business philosophy and brand and ensures that they stay on your website for longer (having a favourable effect on your search ranking too!). These are Explainer Videos - a popular new format of online marketing in Sydney that you should definitely explore for your business.

One may wonder exactly why explainer videos are becoming so popular in the online marketing world. What makes them so effective in generating results? In short, explainer videos:

• Increase conversion rates as they are amazingly effective in getting your website’s visitors to understand what you have to offer them.

• Are more engaging, simply because these videos share your ideas and message in a short, concise and attractive audio visual medium rather than expressing the same through long winded written content.

• Rank better with Google as they ensure visitors stay on your website for longer, thereby improving your website’s bounce rate and engagement statistics.

• Help audience retain information better since an audio-visual mode of communication is proven to be more effective and impactful than written content and banners ads.

• Liven up your pitch, because let’s face it - a paper pitch is just too boring to stand out! Today’s web user has a miniscule attention span and you simply cannot expect them to stick around on your sales page and read a 500-word long call-to-action. Explainer videos will fare better here!

The list of benefits of using explainer videos for your marketing strategy can go on and on. It the interest of cutting things short and keeping them precise, let’s put things simply here - Explainer Videos Rock! You should definitely get one made for your website/produce/service.

Source URL: http://www.pixelodesign.com.au/how-explainer-videos-in-sydney-are-gaining-popularity-these-days/

5 Questions to Ask Before You Hire a Graphic Design Agency

A graphic design company can be a great partner for a business. Your brand building efforts will need professional input if you want consistent and good results. Graphic design companies can play a particularly significant role for emerging small and medium businesses, but even established and large organisations can benefit from their talent.

Before you go about hiring a Graphic Design Agency, there some factors you have to consider. Cost is always important but when trying to get the most out of a fixed budget, the various aspects of hiring a graphic design agency are revealed. These can be determined by asking the following five questions.

Do They Understand You? No graphic designer will know everything about you right from the onset. But after a few meetings, they should be able to understand you better. It is crucial that they know what your product is and what it does. It is also important that they know your target demographic. This will allow them to create compelling targeted designs for you.

Are They Capable of Independent Thought? Many graphic design agencies will be happy to do whatever you ask, exactly as you ask. This is where you have to decide if you want an agency that is willing to tell you that your idea is sub-optimal or outright poor. Not every business owner likes to hear such criticism, which is why many graphic design agencies will happily design everything as per your input. This is how you end up with brochures with your picture or your office on the cover. Such poor design choices need to be countered and the agency must be able to provide you with alternatives that actually work. You will also have to be able to accept such feedback with humility unless you want to end up with a clichéd design.

Do They Use Modern Design Principles? This goes beyond mere colours and themes. Your graphic design agency needs to be aware of and use marketing principles and tools like the Attention, Interest, Desire, and Action (AIDA) model. This will mean your brand is associated with engaging and effective promotional material.

Do They Value Time? On-time delivery is just one aspect of your contract with a graphic design company. They should be able to incorporate changes that you request just as fast during the design process. Replies to emails and other communication should be prompt.

What is Their Range of Services? Versatility is crucial for a graphic design agency. It is best if you can get all your requirements met by a single designer instead of having to hire multiple agencies for your logo, brochure, business card, etc. This will result in consistency and quicker turnaround times.

Source URL: http://www.pixelodesign.com.au/5-questions-to-ask-before-you-hire-a-graphic-design-agency/

How Important are Expert Brochure Designers for Elegant Design?

A brochure is an important medium for marketing and branding a company’s products and services. A sleek, well-designed brochure helps an organisation be unique and stand out from its competitors. Intelligent brochure designing is one of the most cost-effective marketing techniques to promote a company’s business.

Professional brochure designers are skilled at creating designs that can have a lasting impact on the target audience. They design brochures for organisations across industry verticals and know how to put together even the mundane information in an attractive format. This helps in making the concerned organisation and its products or services appear different and interesting to the potential customers. Designing such a significant piece of marketing tool, therefore, must be left to the skilled brochure designers instead of doing it on your own or letting a novice do it for your company.

Elegantly designed brochures are a great way of making people aware of your brand and what it stands for. It is an effective and smart way to educate the prospective clients about the company’s products and services. This arouses the much-needed curiosity about the company’s products and services.

Well-established and talented brochure design professionals are very good at designing interesting and innovative print design brochures that speak volumes about the company and its owners. These classic, sleek print designs also bring down the average turnaround time and present information in such a way that the potential customers remember the company and their services long after they looked at the brochure.

The professional brochure designers create brochure layouts with engaging copywriting and illustrative graphics. They specialise in creating quality artwork by understanding the given brief and come up with classic and elegant brochure design prints. They know where to place your logo, contact details and list of your products and services to make the maximum impact.

It is, therefore, essential that you hire only a professional brochure designer. He will be able to reflect your company’s brand image positively in the eyes of the potential customers, partners, employees, and stakeholders with a well-designed and elegant brochure.

Source URL: http://www.pixelodesign.com.au/how-important-are-expert-brochure-designers-for-elegant-design/