Logo
designing is one of the most challenging tasks that seems to be easy and simple
but is a complicated and a compelling work of art which needs something more
than just plain creativity to make a brand successful and sustainable.
While
designing a logo, one needs to keep in mind what the target audience wants to
see and believe in. It could be a philosophy, an ideology, and a way of life or
just a concept that the wider audience needs to be able to relate to. The job
becomes all the more challenging when one needs to redesign and remodel an
existing brand which for some reason requires an image makeover. The challenge
lies in the fact that the particular brand already has an established identity
which means a need to send across a new message to the wider target audience.
On the other hand, designing a new logo for a business needs a lot of talent
and painstaking hard work to be able to create a logo that would grab maximum
eyeballs in a competitive marketplace.
Here are
three impactful logo designing ideas that lenda contemporary look and feel to
the logos which would help a business or logo designing
professional improve the logo’s shelf life and make it more memorable.
Neat, simple and flat logo designs: This type of logo designs create a crisp and a neat look without
allowing too much clutter to come in. These intricate yet simple logo designs
have the potential to make your brand stand out in a classy way. These usually
flat logo designs are becoming hugely popular among well-known logo designing
companies due to their clear and neat appearance. These designs are also able
to accommodate well with all types of devices. Unlike bold and complex logo
designs, these logos also load very fast irrespective of the type of device
being used. Many well-established businesses are toying with simple and
minimalist logo designs such as these to make their brands more relatable and
versatile at the same time.
Letter stacking: Another
type of logo design trend which one can try for their business is letter
stacking which is gaining popularity on a consistent basis. This design strategy
enables one to break up long texts into simple and easy to understand texts.
This logo design trend is here to stay for a long time due to its inherent
ability to attract a large number of consumers. Since the text within the logo
is stacked, a potential consumer is able to take a moment and make sense of the
message being conveyed. This interesting logo design trend engages the target
audience and captures their imagination giving competitors a tough fight.
Hand drawn logos: Hand
drawn logo design trends fused with script fonts have put in a concerted effort
to strike a fine balance between brand building and animation. This allows logo design
companies to give the logo design a personality which is approachable and
easy to relate with as far as the target audience is concerned. Handdrawn logos
design trend results in unique and original designs which are able to convey
the message to the potential customers besides showing commitment to
credibility.
