Know About the Rules to Follow for Brochure Designs for Aussie Businesses

Brochures are a tried and tested marketing channel used by every business whenever launching a product, a new service, or promoting a branding campaign. The success of a business brochure largely depends on a great design—one that will compel target audiences to know about your business and keep the material for later reading instead of going straight to trash. This said, there are certain things that you should remember to ensure a successful brochure design. 

Like any other branding and design work, ideation should start even before you begin designing. Building a concept around your brand personality or the message you want to deliver is crucial if you want a smooth design process. Determine how you want to portray your brand by defining your brand identity and personality. Next, define your target audience. This is crucial because to create an effective design, you should know exactly who you are designing for. Different demographics respond to different design elements, and you want to make the right choices when creating your design. Once you have these details down, you are ready to develop your message. It is the best to use language and tone that speaks to your target readers to achieve maximum impact.

When designing a brochure, your choice of design elements is just as important as your textual content. In fact, images, colour, and typography are crucial components of brochure content. Choose a layout that presents your message in the best manner possible—eye-catching and memorable so that your content can speak to your target audience effectively. Think outside the box, but keep things simple. A clean design is better than pages crammed full of unnecessary elements that do nothing but overwhelm your audience’s eyes. If you want more impact, choose design layouts that are clean, simple, yet effective.

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5 NOT SO CREATIVE FACTORS THAT CAN RUIN THE BROCHURE DESIGN!

Brochures are an essential part of advertising. All the big names in businesses make use of these tools to reach out to the public. Brochures have the power to attract or repel the audience – this unique power is what makes brochure design such an extremely delicate matter. Many people believe that using all the pretty fonts and colours makes a brochure look beautiful; on the contrary, it may give the opposite effect. Here are five uncreative aspects that can ruin the brochure design.

Aspect #1: Case sensitive matter

The catchiest thing on your brochure should be the heading. It has to be designed right – and the one thing that can ruin its impact is using lower case for it. Good brochures always have headings in upper case letters. Using lower case just makes the heading look like any other text on the brochure.

Aspect #2: Length of sentence

Brochures are meant to be concise pieces of information that double up as advertisements. Using long sentences is a sure shot way to drive the audience away from your cause – nobody has the time to read a long run of words.

Aspect #3: First person

Advertisements focusing on the customers are bound to do better than those focusing on the benefits of associating with a company. If you are glorifying your company too much on a brochure, be prepared to lose audience and potential customers.

Aspect #4: Clash in publicity

Brochures that publicise two different entities/administration (unless intended) can fail to pique viewers’ interest. Avoid glorifying affiliations and focus on the strengths of your company only.

Aspect #5: Contact information

What is the use of sending out brochures if you leave no way for the customers to get in touch with you? Not including contact information on the brochure is a certain ticket to an inefficient marketing campaign.

Avoid the mistakes listed above to make sure your brochure is a good one.

Source URL : http://www.pixelodesign.com.au/5-not-so-creative-factors-that-can-ruin-the-brochure-design/

Guidelines for Hiring the Right Graphic Design Service in Sydney

Branding is a critical aspect of the business that you should pay attention to. After all, it is how your patrons and potential customers see and perceive your business. Maintaining a consistent brand identity across your marketing channels is important as this encourages greater recall and stronger brand presence. However, having a well-defined brand is only half the battle when it comes to strengthening your brand presence. Your brand also has to translate well through imaging and graphic design—whether it be for your business logo or any other digital or printed marketing collateral that you wish to produce. Hiring the right graphic design service and firm is critical to ensuring the quality of design services that you will receive and with so many options in the market today, the choice can be daunting, especially for those who are only starting to build a brand and seek the aid of professionals and specialists to help them strengthen their brand image. Here are some top tips on hiring a graphic design service in Sydney:

• In the world of graphic design, clear goals are important. This is why you should make it a point to outline your project way before you set out to find a design firm to work with. While knowing what types of design services you need is the first rule of hiring an agency, it is also important to have clear cut goals to meet, like increasing your monthly sales by X% or enhancing recognition within your niche or industry with the help of rebranded advertising. Perhaps you need a new look for your website—it pays to have a measurable goal for this mission, such as increasing monthly profits by X dollars.

• Set a definite timeline for the project. This way, you can set realistic goals for launching your brand.

• Also importantly, have a budget range in mind. Having a budget range will allow you to be more flexible with your choices instead of limiting you to certain types of design packages that will not really do much for your branding goals.

Source URL : http://www.pixelodesign.com.au/guidelines-for-hiring-the-right-graphic-design-service-in-sydney/

The Importance of Animated Explainer Videos for your Business

Explainer video is a key to product marketing, but it allows you to reach your target audience. Business explainer videos are the best to market your product or service in a most creative way. Animated characters are a part of it and allow audience to connect with your product and message easily. In fact, animated explainer videos can help in optimising the ROI for a long term. However, not many business owners find animated explainer video important, which is where they fail.

We will now explain the importance of animated explainer videos for your business and how you can utilise it effectively:

• Great in Creating Popularity:

By creating an explainer video, you will have an opportunity to reach out a wider audience base. Be it the how-to-videos, podcasts or webinars, the animation plays an important role to create an impact. An animated character explainer video helps in delivering your business ideas in a fast and catchy way. Among all is the cartoon animation video explaining about your product or a service. However, a storytelling is a must when creating an explainer video with a cartoon character. 

• Bringing Concept in Life:

Let’s say, your business belongs to an insurance service and want to sell out your products to the target audience. You can create animated explainer video about when your insurance products can be in use, how the customer can avail for the insurance package? How will it benefit during the need? You can explain or answer these questions through animation and storytelling way to make your audience understand your insurance products.  This is where the importance of animated video arrives.

• Flexibility:

Animated explainer video gives flexibility to the makers, whether the company has B2C or B2V target audience. However, you need to create a storyline that can specifically target the audience. Personal and human approach is important in both markets. Small and medium companies are using explainer video with animation as it gives much flexibility in all sense.

Animated explainer video is the most popular marketing videos for marketing purpose. Businesses using this marketing method are enjoying a great taste of success because of its flexibility and versatility in nature. However, creating an engaging video is very important that will give fruitful results.

Source URL : http://www.pixelodesign.com.au/the-importance-of-animated-explainer-videos-for-your-business/

Brochure Design in Sydney Can Help Your Business Grow

Brochures are the age old marketing tools that still hold relevance despite the emergence of newer channels of information that make data consumption faster and more convenient. If you are wondering how the classic brochure racks up against its trendier digital counterparts, here are some things you should consider:

• Brochures cover a great amount of information in such small amount of real estate. Brochures are compact, yet they carry a lot of data. They can provide a comprehensive introduction to your company, a clear snapshot of your products and services, and at the same time share important features and benefits of your brand, while providing target audiences all that they need to follow through your calls to action. A brochure is essentially a condensed yet immensely informative version of your website, with an added bonus of being a tangible reminder of your brand and business. Done well, a brochure will give your consumers and target audiences a complete overview of what your business is all about.

• Brochures are versatile. The king of printed marketing materials, the brochure can easily be handed out during events, used on location, or mailed out to your intended recipients. Brochures have multi-purpose attributes other marketing materials simply cannot replicate, making them relevant even in the digital age. They can very easily be distributed to target audiences and are easy to produce and reproduce over time.

• Brochures have an ability to capture and hold readers’ undivided attention. As opposed to flashing banner ads and even online video adds and drive-by billboards, brochures get people’s undivided attention. This is because they provide a simple yet tangible means to receive information.

• Brochures offer an easy way to pass information from one consumer to the next, much like a printed word of mouth channel, with an added bonus of keeping all information intact and consistent throughout multiple relay journeys.

Source URL : http://www.pixelodesign.com.au/brochure-design-in-sydney-can-help-your-business-grow/

Know About the Elements of a Well-Designed Brochure

A brochure may sound too old fashioned and boring in this digitalized and fast paced world, but the truth is that a well-designed brochure can lift your business promotion to the next level. You might meet your client in person and discuss your service and its benefits. But once the meeting is done and days pass by, chances are that he may forget or miss some points that you had explained. This is when a well-designed brochure comes in handy – it does the job of reminding the client the services you offer and, most importantly, what sets you apart from the competition. The design and content rate the value of your brochure and hence it is important to know about the elements of a well-designed brochure. Listed below are the major factors that contribute towards creating a great brochure.

• The first and foremost element that decides the value of any brochure is its content. The content that goes into the brochure should be carefully scripted and should be crisp. It is always recommended to explain how the public will be benefited by your service or product rather than the objectives and vision of your organization.

• A brochure should command attention at the very first sight, which is made possible by choosing an attractive yet professional cover, appropriate colours and fonts, catchy phrases that relate to the target audience and the like.

• It is mandatory to add a powerful call to action that would lead the readers to actually connect to your organization and avail your services. The call to action should stand out from the rest of the content in the brochure, so that the user doesn’t miss that out.

• Another important element that you should always keep in mind is bringing life to your brochure, by adding appropriate images of your service or products and how it benefits the common man.

All these elements play a vital role in the creation of a well- designed brochure and an experienced brochure designer can make the whole process of designing a quality brochure an easy task.

Source URL : http://www.pixelodesign.com.au/know-about-the-elements-of-a-well-designed-brochure/

Tips for Brochure Design Creation for Small Businesses

Brochures serve as an all-time cost-effective promotional material for both small and large scale business. It delivers a subtle message about your product and services to the target audience in a professional way. But creating a quality brochure that increases the target audience and persuades the consumer to take action is a challenging task. Thus here are some tips for brochure design creation for small businesses.

• The backbone of any brochure is its objective. It is very important to have a clear idea about the purpose of the brochure, whether it is designed for an event, an advertising tool and the like. You should always bear in mind that anything put into the brochure is a direct communication to the target audience. Thus, taking extra care about the content of the brochure is recommended.

• Being well aware of the target audience will help you to design your brochure based on their interest. The more you pinpoint the needs and wants of your target audience on the brochure, the more effective it will be. You should always go straight to the point and focus on the information that will catch the interest of the target audience.

• You should always opt for a good brochure design company that would deliver a unique and creative brochure using the right colour, fonts, high quality paper, appropriate images and the like. The interest of your target audience should be your priority while designing the brochure rather than yours.

• Last, but not the least, however well designed your brochure may be, if it doesn't include the call to action, then it won't serve the complete purpose. Hence it is mandatory to motivate your readers to connect with you or try your service. 

Anybody can create a brochure, but its quality and effectiveness are what matters the most. Thus, taking extra care of the above-mentioned tips will help you to come up with an effective brochure to promote your business.

Source URL : http://www.pixelodesign.com.au/tips-for-brochure-design-creation-for-small-businesses/

How Helpful Is Brochure Design in Business Outgrow

Yes… the market is changing and many players are now questioning the very viability of certain conventional marketing techniques. The internet has handed the power of exponential market reach into the hands of businesses, who now have a means of creating a lasting and interactive connection with customers on a one-on-one basis – which is an unprecedented achievement in the marketing world. Looking at the emergence of social media and business apps does make you wonder whether traditional marketing formats such as brochure design even stand a chance. This blog post is here to say YES THEY DO! Let’s see how helpful good brochure design can prove to be when it comes to helping your business outgrow competitors and stand out amidst a host of different players in the market:

• Brochures are an unrivalled trust builder. They help lay a strong foundation for the relationship between you and your customer, which can later be carried forward through other online means as well. Brochure design is, therefore, something you should be investing in to create the first touchpoint from where your rapport with a potential client will begin.

• Not everyone out there is as comfortable with online shopping and web based marketing as an everyday millennial. A huge section of the market base still exists that doesn’t wish to place their trust on a vendor they found on the internet. Brochure design can help you tap into this customer base and win over the loyalty of the technophobes in your target audience.

• Brochure design is a smart way to add more credibility and professionalism to your brand identity. When used in combination with a powerful sales pitch, it can be an extremely effective means to get market conversions simply because it makes your business entity seem more competent and experienced.

All in all, brochure design can help make your marketing strategy more comprehensive and well-rounded. Make sure you have a chat with your designer about them.

Source URL: http://www.pixelodesign.com.au/how-explainer-videos-help-engage-customers-2/