Does Investing In Logo Designers Make Good Business Sense?

Personalising and promoting the brand has become extremely important irrespective of the industry segment a business belongs to. A logo is a tangible asset that is closely associated with the brand and helps distinguish it from the competition.

A well-designed logo can help the customers and clients relate to the company and recognise it. Since a logo represents the brand and is closely associated with the company, it is important to choose the right one.

There are large numbers of individual logo designers and logo design companies available in the country, however, you must choose the most experienced and dependable professionals. They must understand your needs and what your business stands for to give you the best logo for your brand.

Some of the most crucial benefits of opting for the professional logo designers are mentioned here.

        ·         Designing a logo for a company that covers all the facets of your business is not an easy task. You need to hire professional designers who have the ability to create an image and deliver a quality design which is simple, unique and yet memorable. It must represent the product and popularise the brand at the same time.

        ·         A professional logo designer would design a logo with colours and patterns that are in sync with the industry standards. Unique colours and creative patterns play an important role as they are more effectual in marketing your company. A logo with dull colours can dampen the enthusiasm and interest of your prospective customers and clients.

        ·         The creative team should be efficient and work in a professional manner. They must also be flexible in their approach and put in the best effort to make your logo design distinct and memorable, that also gives you an edge over your competitors.

A good logo design company can help create effective brand recognition among the target audience. The company must be creative and yet have the right business acumen and professionalism needed to deliver quality results on time.

Source URL: http://www.pixelodesign.com.au/does-investing-in-logo-designers-make-good-business-sense/

Reach Out to Target Customers with Animated Explainer Video Production

An ‘Animated Explainer Video Production’ is the easiest and the quickest way to explain what your business is all about. An animated explainer video immediately draws people’s attention and conveniently explains to them the basic details about your business. Whenever a potential client visits your website, you only have a few seconds to catch their attention and explain your business ideas before they decide to move to another site. An animated explainer video can provide information about the products and services of your business without wasting any time.

Animated explainer videos are a perfect marketing tool to attract customers to your website as it makes it easy for your company to inform the target customers about the primary benefits and features of your products and services. Various case studies have proved that a single animated explainer video can grow conversions by about 30% on an average.

Animated explainer videos also help boost SEO strategies and bring about an increased visibility in the eyes of the target audience. This also enhances the amount of time the viewers spend on your website. Using animated explainer videos is the perfect way to promote your business among potential customers. They are better to engage these prospective clients and convert them into regular ones. The high conversion rate is one of the most significant advantages of such videos and thus, cannot be ignored by any organisation.

Brand building is another important advantage that animated explainer videos bring to the table. Customised animated characters, colours and visual elements help build a credible brand image. This helps you with the brand recognition process as the target audience is immediately able to recognise and associate with the explainer videos and start trusting the brand and its core values. The number of people visiting your website starts increasing as the opportunity and the time to explain yourself to the visitors go up. Your conversions start growing exponentially which helps boost your company’s online presence.

These are just some of the key advantages of having an animated explainer video on your site. You can talk to a firm that makes such videos to get a better idea of how they can help you better.

Source URL: http://www.pixelodesign.com.au/reach-out-to-target-customers-with-animated-explainer-video-production/

3 New Logo Designing Trends to Try for Your Business

Logo designing is one of the most challenging tasks that seems to be easy and simple but is a complicated and a compelling work of art which needs something more than just plain creativity to make a brand successful and sustainable.

While designing a logo, one needs to keep in mind what the target audience wants to see and believe in. It could be a philosophy, an ideology, and a way of life or just a concept that the wider audience needs to be able to relate to. The job becomes all the more challenging when one needs to redesign and remodel an existing brand which for some reason requires an image makeover. The challenge lies in the fact that the particular brand already has an established identity which means a need to send across a new message to the wider target audience. On the other hand, designing a new logo for a business needs a lot of talent and painstaking hard work to be able to create a logo that would grab maximum eyeballs in a competitive marketplace.

Here are three impactful logo designing ideas that lenda contemporary look and feel to the logos which would help a business or logo designing professional improve the logo’s shelf life and make it more memorable.

Neat, simple and flat logo designs: This type of logo designs create a crisp and a neat look without allowing too much clutter to come in. These intricate yet simple logo designs have the potential to make your brand stand out in a classy way. These usually flat logo designs are becoming hugely popular among well-known logo designing companies due to their clear and neat appearance. These designs are also able to accommodate well with all types of devices. Unlike bold and complex logo designs, these logos also load very fast irrespective of the type of device being used. Many well-established businesses are toying with simple and minimalist logo designs such as these to make their brands more relatable and versatile at the same time.

Letter stacking: Another type of logo design trend which one can try for their business is letter stacking which is gaining popularity on a consistent basis. This design strategy enables one to break up long texts into simple and easy to understand texts. This logo design trend is here to stay for a long time due to its inherent ability to attract a large number of consumers. Since the text within the logo is stacked, a potential consumer is able to take a moment and make sense of the message being conveyed. This interesting logo design trend engages the target audience and captures their imagination giving competitors a tough fight.

Hand drawn logos: Hand drawn logo design trends fused with script fonts have put in a concerted effort to strike a fine balance between brand building and animation. This allows logo design companies to give the logo design a personality which is approachable and easy to relate with as far as the target audience is concerned. Handdrawn logos design trend results in unique and original designs which are able to convey the message to the potential customers besides showing commitment to credibility.

Source URL: http://www.pixelodesign.com.au/3-new-logo-designing-trends-to-try-for-your-business/

3 Deadly Mistakes Observed in Most Explainer Videos

Explainer videos have seen a rise in the past few years. It is now a common practice among companies that offer products or services to have such media files on their website. A good explainer video can generate profitable association with potential clients and make the company gain more customer approvals. Having a good script is one of the major requisites that will help the audience understand your line of services. While most of the companies are doing pretty well with this concept, some of them commit the following mistake that puts their company’s stature and future in danger.

Here is a quick look at the 3 deadly mistakes most explainer videos have:

Length, audibility, and animations

The length of the videos becomes a major drawback at times. For a customer to whom you wish to sell the product, sticking to the one-minute rule is beneficial. However, for the ones who wishes to buy and want more information on the applications and use of the product, an elaborate explainer video works out well. Make sure that the background music is in tune with the explainer’s voice and does not overpower it. Keeping it clear and crisp will help you gain more audience approvals. Avoid unpleasant animations that distract the customers from what is being told. Ensure that the video is properly edited and carries good contrast between the illustrations, foreground, and background to ensure understanding of the context.

Not addressing customer’s problems

One of the deadly mistakes that you may have probably come across in most explainer videos is when the video does not answer the client’s primary questions. A customer who wishes to know how to operate an instrument will not be interested in knowing the product specifications. You must categorise your video into different sections that cater to customer’s needs. A good video must address these grievances and solve the problems. Having a customer-oriented approach helps both the company and the clients.

Not generating a Call-to-Action

Not telling your customers what to do next will make them lose track and move on to other videos. Generating a call-to-action in terms of subscription, product sale or engaging in relations will help a great deal to generate leads out of customer views. The explainer videos must not aim to sell the product but assure the audience on how to use the item. They must be told subtly that buying the product will provide them with best-in-class services and how they can benefit from the item.

Source URL: http://www.pixelodesign.com.au/3-deadly-mistakes-observed-in-most-explainer-videos/