Explainer videos have seen a rise in the past few years. It is now a common practice among companies that offer products or services to have such media files on their website. A good explainer video can generate profitable association with potential clients and make the company gain more customer approvals. Having a good script is one of the major requisites that will help the audience understand your line of services. While most of the companies are doing pretty well with this concept, some of them commit the following mistake that puts their company’s stature and future in danger.
Here is a quick look at the
3 deadly mistakes most explainer videos have:
Length, audibility, and animations
The length of the videos
becomes a major drawback at times. For a customer to whom you wish to sell the
product, sticking to the one-minute rule is beneficial. However, for the ones
who wishes to buy and want more information on the applications and use of the
product, an elaborate explainer video works out well. Make sure that the
background music is in tune with the explainer’s voice and does not overpower
it. Keeping it clear and crisp will help you gain more audience approvals.
Avoid unpleasant animations that distract the customers from what is being
told. Ensure that the video is properly edited and carries good contrast
between the illustrations, foreground, and background to ensure understanding
of the context.
Not addressing customer’s problems
One of the deadly mistakes
that you may have probably come across in most explainer videos is when the
video does not answer the client’s primary questions. A customer who wishes to
know how to operate an instrument will not be interested in knowing the product
specifications. You must categorise your video into different sections that
cater to customer’s needs. A good video must address these grievances and solve
the problems. Having a customer-oriented approach helps both the company and
the clients.
Not generating a Call-to-Action
Not telling your customers what to do next will
make them lose track and move on to other videos. Generating a call-to-action
in terms of subscription, product sale or engaging in relations will help a
great deal to generate leads out of customer views. The explainer videos must
not aim to sell the product but assure the audience on how to use the item.
They must be told subtly that buying the product will provide them with
best-in-class services and how they can benefit from the item.Source URL: http://www.pixelodesign.com.au/3-deadly-mistakes-observed-in-most-explainer-videos/
