Brochures are a tried and tested marketing channel used by every business whenever launching a product, a new service, or promoting a branding campaign. The success of a business brochure largely depends on a great design—one that will compel target audiences to know about your business and keep the material for later reading instead of going straight to trash. This said, there are certain things that you should remember to ensure a successful brochure design.
Like any other branding and design work, ideation should start even before you begin designing. Building a concept around your brand personality or the message you want to deliver is crucial if you want a smooth design process. Determine how you want to portray your brand by defining your brand identity and personality. Next, define your target audience. This is crucial because to create an effective design, you should know exactly who you are designing for. Different demographics respond to different design elements, and you want to make the right choices when creating your design. Once you have these details down, you are ready to develop your message. It is the best to use language and tone that speaks to your target readers to achieve maximum impact.
When designing a brochure, your choice of design elements is just as important as your textual content. In fact, images, colour, and typography are crucial components of brochure content. Choose a layout that presents your message in the best manner possible—eye-catching and memorable so that your content can speak to your target audience effectively. Think outside the box, but keep things simple. A clean design is better than pages crammed full of unnecessary elements that do nothing but overwhelm your audience’s eyes. If you want more impact, choose design layouts that are clean, simple, yet effective.
