Brochures are an essential part of
advertising. All the big names in businesses make use of these tools to reach
out to the public. Brochures have the power to attract or repel the audience –
this unique power is what makes brochure design such an extremely delicate
matter. Many people believe that using all the pretty fonts and colours makes a
brochure look beautiful; on the contrary, it may give the opposite effect. Here
are five uncreative aspects that can ruin the brochure design.
Aspect #1: Case sensitive matter
The catchiest thing on your brochure
should be the heading. It has to be designed right – and the one thing that can
ruin its impact is using lower case for it. Good brochures always have headings
in upper case letters. Using lower case just makes the heading look like any
other text on the brochure.
Aspect #2: Length of sentence
Brochures are meant to be concise
pieces of information that double up as advertisements. Using long sentences is
a sure shot way to drive the audience away from your cause – nobody has the
time to read a long run of words.
Aspect #3: First person
Advertisements focusing on the
customers are bound to do better than those focusing on the benefits of
associating with a company. If you are glorifying your company too much on a
brochure, be prepared to lose audience and potential customers.
Aspect #4: Clash in publicity
Brochures that publicise two
different entities/administration (unless intended) can fail to pique viewers’
interest. Avoid glorifying affiliations and focus on the strengths of your company
only.
Aspect #5: Contact information
What is the use of sending out
brochures if you leave no way for the customers to get in touch with you? Not
including contact information on the brochure is a certain ticket to an inefficient
marketing campaign.
Avoid the mistakes listed above to
make sure your brochure is a
good one.
Source URL : http://www.pixelodesign.com.au/5-not-so-creative-factors-that-can-ruin-the-brochure-design/
