Custom Logo Design In Australia - Top 3 Advantages

Logos are powerful brand name recollection tools that establish an instant connect with clients.  Some of the oldest logos have remained unchanged, without any kind of diminishing popularity. This is a testament to the design success of the custom logo. A logo is a representation of the brand or service or product offered by the organisation. It reflects the very ethos of an organisation.  Here are the three distinct advantages that a custom logo will fetch an organisation.

Widens the horizon  

Regardless of the size of the business; a budding enterprise or a well-established business, a custom logo can widen the horizon and expose businesses to greener pastures.  A logo is the first signpost en-route to an introduction, and it had better be appealing and relevant to the business to create an impact.  A well designed and appropriate logo can impress clients to take a look at the business or service offered.  On the other hand, a company with a drab logo will get reduced number of new prospects, who will remain unimpressed by poor logos.

Portray quality and elegance

Brands need to elicit higher market expectations from clients.  The first look at the logo should ideally seal the deal and get the prospect closer to the business.  It is important that companies portray style in logos. Professional custom logo designers possess the creative talent to understand the ethos of the company and to transfer the same into a powerful visual representation.  It is important that logos do not appear to be inspired by other logos. This is the age of the internet and chances are very high for individuals to come across logos at some point of time. Rather than appearing like businesses who plagiarise or are inspired by the creation of other businesses, it is important to project a unique quality.

Hidden symbol within custom logos

Symbols hidden within logos are powerful expressions of individuality. Custom logos with hidden symbols are relatively tough to design, compared with regular custom logos. However, logos with hidden symbols will stand out in the sands of time and turn into icons. Logos incorporated with symbols spark off interest among clients. Not only does it pique the interest of the individual, it remains deeply entrenched in the mind of the individual and actually serves as a powerful top of mind brand recall tool.  

Source URL : http://www.pixelodesign.com.au/custom-logo-design-in-australia-top-3-advantages/

Role of Explainer Videos to Increasing Business Online in Sydney

Touted as the new disruptive techniques that have redefined websites, explainer videos offer greater conversion rates.  One of the reasons for the huge success of explainer videos is the visual cues that it offers the viewer. Individuals relate to graphic content easier and understand more details about a service or a product without the need for reading lengthy manuals. Online business in Sydney is no different from online business anywhere in the globe, therefore the benefits of explainer videos accrue to businesses in Sydney. Here is a quick look at the world of explainer videos.

Scripting success through live action videos

Live action explainer videos are used in websites that offer services or products that are of a tangible nature. These videos are created using humans in role play. People oriented services are best explained and understood when role play involves other people. It is easy to establish a connect for people with similar needs or in similar situations. For instance, a video for tourist lodgings can be best showcased with people in it role playing their stay, and enjoying the comfort.

Fire the imagination with animated explainer videos

Websites that offer services that are intangible in nature are best tackled through animated explainer videos. These videos are more of a drill down type showing greater detail of the workings of a particular service through animation. For instance, animated videos show users how certain applications work by running through the various features and the options presented by the app. Animated videos can, however, be used in most of the offerings where human element is lesser.

Educate through classroom type whiteboard explainers

Websites that desire to keep the videos simple and uncomplicated, through facts, figures and basic shapes choose these types of explainer videos. These videos involve the use of a whiteboard to write, draw and erase facts which are recorded. It helps to capture the undivided attention of the viewer.  These videos are ideally suited for shorter versions, because of lesser frills.  These explainer videos are, by far the most economical to make, and can be used with great effectiveness, depending on how the content is presented on the whiteboard.

Source URL : http://www.pixelodesign.com.au/role-of-explainer-videos-to-increasing-business-online-in-sydney/