A graphic design company can be a great partner for a business. Your brand building efforts will need professional input if you want consistent and good results. Graphic design companies can play a particularly significant role for emerging small and medium businesses, but even established and large organisations can benefit from their talent.
Before you go about hiring a Graphic Design Agency, there some factors you have to consider. Cost is always important but when trying to get the most out of a fixed budget, the various aspects of hiring a graphic design agency are revealed. These can be determined by asking the following five questions.
Do They Understand You? No graphic designer will know everything about you right from the onset. But after a few meetings, they should be able to understand you better. It is crucial that they know what your product is and what it does. It is also important that they know your target demographic. This will allow them to create compelling targeted designs for you.
Are They Capable of Independent Thought? Many graphic design agencies will be happy to do whatever you ask, exactly as you ask. This is where you have to decide if you want an agency that is willing to tell you that your idea is sub-optimal or outright poor. Not every business owner likes to hear such criticism, which is why many graphic design agencies will happily design everything as per your input. This is how you end up with brochures with your picture or your office on the cover. Such poor design choices need to be countered and the agency must be able to provide you with alternatives that actually work. You will also have to be able to accept such feedback with humility unless you want to end up with a clichéd design.
Do They Use Modern Design Principles? This goes beyond mere colours and themes. Your graphic design agency needs to be aware of and use marketing principles and tools like the Attention, Interest, Desire, and Action (AIDA) model. This will mean your brand is associated with engaging and effective promotional material.
Do They Value Time? On-time delivery is just one aspect of your contract with a graphic design company. They should be able to incorporate changes that you request just as fast during the design process. Replies to emails and other communication should be prompt.
What is Their Range of Services? Versatility is crucial for a graphic design agency. It is best if you can get all your requirements met by a single designer instead of having to hire multiple agencies for your logo, brochure, business card, etc. This will result in consistency and quicker turnaround times.
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